What Every Startup Should Decide Before Opening Figma

Startups often believe design starts in Figma.

It doesn't.

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Good products begin with decisions. Bad products begin with screens.

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Before I design anything, I want answers to four questions.

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Who is this product for?

What problem is important enough to solve?

What should users do after their first visit?

What should they remember one day later?

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If those answers are unclear, adding more screens only makes the product more expensive. Founders usually ask for features. Users usually ask for clarity. The first version of a product doesn't need to impress. It needs to prove one idea. Every screen should support that idea. Every button should move users toward one decision. When products fail, it's rarely because the interface looked wrong. It's because the product tried to solve too many problems at once. Figma is a tool for expressing decisions, not replacing them.

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Teams that skip strategy often redesign the same product again six months later. Teams that define priorities first usually move faster with fewer revisions.